Feeling Magenta

Feeling Magenta

Feeling Magenta

Feeling Magenta

Feeling Magenta

Feeling Magenta

Feeling Magenta

Despite the hustle and bustle around the television station, when I closed the door to my office, the room fell silent and my composure quickly started to crack. The brief reprieve from the buzz of the newsroom left me open to a wide range of emotions: I laughed, cried and then quickly buried my head into my hands and let out a silent scream. I was undeniably NUTS with excitement.

Like a boxer who had just won the most important title bout of his life, I balled both of my hands up into tight fists and punched the air with an enthusiasm reserved only for the movies…”Rocky,” “Rudy” and “Chariots Of Fire” had nothing on me. It wasn’t enough, though, so I jabbed the air again, this time like an athlete who had just won an Olympic gold medal.

One she had worked and sacrificed her entire life for. I had finally done it; won the match, earned the medal and the moment was all mine. I wanted to call someone and share it. I wanted to tell someone that the years of sacrifice, commitment and hard work had finally paid off. All the holidays I had worked through, birthday parties I had missed, family reunions I couldn’t attend and relationships I couldn’t sustain because all of my energy always went to work – I wanted to scream to anyone who would listen that it was ALL WORTH IT, but I couldn’t…

Just minutes before my air-punching moment, the Vice President of Sunbeam Television notified me that after a rigorous two month-long audition process to become co-host of Deco Drive, I had indeed landed the job: however, until we hammered out contract details, released a formal media statement and announced it to the inner fold of Channel 7, my promotion was to be kept a secret. I obeyed as if my very career depended on it and well, it did. A few weeks later…

Read the rest of  “Feeling Magenta” at www.WSVN.com or shop the looks featured in the blog at www.MagentaCouture.com.

Twitter: @MagentaCouture
IG: @MagentaCouture
FB: Magenta Couture

Twitter: @ShireenSandoval
IG: @ShireenSandoval
ssandoval@wsvn.com
www.shireensandoval.com

Photographer: James Woodley
Twitter: @BritFloridian
IG: @BritFloridian
www.James-Woodley.com

Hair & Make-up: Odette Hernandez
Twitter: @Odettehernandz
IG: @O.D.E.T.T

Assist: Jackie Kay
Blog ideas: Jackiekay211@yahoo.com

Editor: Matthew Auerbach
MattAuerbach@yahoo.com

The Evolution of the TV Anchor

The Evolution of the TV Anchor

The Evolution of the TV Anchor

The Evolution of the TV Anchor

The Evolution of the TV Anchor

My first day on the job as a television reporter was nothing short of terrifying. I was young, insecure and horribly dressed. Of course, I didn’t know it at the time (the horribly dressed part.) Wearing a crisp, bright red blazer, checkered blue and white gauchos and navy high heeled Mary Janes with sweet little bows on top, I was ready to take on the world and my very first television story.

When I showed up to work, my very old, strung-out-on-coffee-and-cigarettes assignment editor barked out my marching orders: “Your story is about the largest private hospital in the area turning indigent.” My response was, not surprisingly, idiotic: “Well, that sounds interesting,” I said enthusiastically. “No shit, Sherlock,” he quipped while handing me a stack of press releases. “You’re the lead at 6pm,” he grunted. “This is my first day. Should I really be the lead?” I sighed insecurely, under my breath. He didn’t even bother looking up from his computer, but…

Just as I turned to walk out the door, he called after me: “Hey, new kid – you’re not going to wear that on television, are you?” Everyone in the newsroom simultaneously burst into laughter. I smirked at him, shook my head and bee-lined it for the hospital. Once I met my videographer, I did, indeed, piecemeal my way through the story and proudly presented it during my very first television live-shot on the 6PM news. After the tally light went off on the camera, I punched the sky and belted out the theme to “Rocky.” It was a defining moment…

Unfortunately, I did it all while wearing that not-so-flattering outfit. If I was being totally honest, though, I didn’t really have a choice in the matter. I was just starting out in the business and was as broke as a spandex maker when grunge hit. So to make due, I would piece together outfits from free clothing I got from my old pageant and modeling days. I learned pretty quickly, though, my sob story didn’t matter because viewers didn’t give a flying flip. The next day, my News Director forwarded me my first official complaint.

The ladies name was Barbara; yes, I still remember her name and in no uncertain terms she wrote the station, cc’ing my General Manager, to inform them that during my (very first) live-shot, I wasn’t wearing enough lipstick, my hair was too flat and my gauchos were hideous. Luckily, she thought I did a good job on the story. Welcome to television!

Read the rest of “The Evolution of the TV Anchor” at www.wsvn.com or to be featured in the blog email me at ShireenSandoval@yahoo.com.

Belkys Nerey wardrobe provided by www.NanetteLepore.com
Lynn Martinez styled by Elyse Held/wardrobe www.JessieBoutique.com
Shireen Sandoval’s suit www.saksfifthavenue.com / shoes www.jimmychoo.com

Twitter @ShireenSandoval
IG @ShireenSandoval
ssandoval@wsvn.com
www.shireensandoval.com

photography by tod p/t4twophotography
Twitter @todp_photo
IG @Tod_p
info@t4twophotography.com

Hair & Make-up by Odette Hernandez
Twitter @Odettehernandz
IG Odett_Herndz

Editor: Matthew Auerbach
MattAuerbach@yahoo.com

For the Wo-Man in All of Us

For the Wo-Man in All of Us

For the Wo-Man in All of Us

For the Wo-Man in All of Us

For the Wo-Man in All of Us

My ultimate fashion fantasy has always been to live a day in the life of a well-dressed man. I’ve had the idea for years and I’ve never been able to shake it or make it happen, until now. What’s more, I didn’t want to just wear what a man would wear. I wanted to own it, work it and show how a strong, bold, sophisticated look can actually empower a woman’s femininity.

In the true style of Shireen’s Favorite Things, though, I didn’t wanna dress like just any old dude. I wanted drama like Julie Andrews in “Victor Victoria,” with the conservative trappings of Barbra Streisand in “Yentl” and, to complete the look, I wanted mystery, like the dapper man Kim Basinger meticulously dresses as in the sexcapade of a movie, “9 1/2 Weeks.” Mix all of those “For the Wo-Man in ALL of US” styles and Voila! That’s the kind of guy I wanna be, or at least dress like.

Read the rest of my gender-bending wardrobe transformation at www.wsvn.com or shop the blog look at us.topman.com and remember – if it makes you happy, wear it!

Wednesday, September 17, 2014 ,

The Return of the Skinny Suit

The Return of the Skinny Suit

The Return of the Skinny Suit

The Return of the Skinny Suit

The Return of the Skinny Suit

If I timed it just right, I could make every light between my house and the television station without stopping. Even though my well-thought-out and well-practiced traffic maneuvering got me to work a few hours early, it didn’t matter; it was totally worth it just to avoid the relentless Texas Summer heat. Besides…

My faded purple car, which my friends aptly nicknamed “The Desert Rose,”didn’t have air conditioning. Matter-of-fact, you didn’t even need a key to start the thing. It was a hand-me-down from my parents’ ranch in Santa Fe and they rigged all their vehicles so they could move them between barns with ease.

Find out how my first reporting gig made me a fan of the ‘Skinny Suit’ by clicking here: www.wsvn.com or to buy the look featured in the blog go to www.jcrew.com

Hope your summer is filled with HAWT looks … xo

Monday, June 30, 2014

Out on a Lim (with fashionable Phillip)

Out on a Lim (with fashionable Phillip)

Out on a Lim (with fashionable Phillip)

Out on a Lim (with fashionable Phillip)

Provocative, utilitarian and deliciously modern: that’s how I would describe fashion designer Phillip Lim’s creations. He’s the kind of artist that stays true to his own vision, despite what’s going on around him. Phillip naturally bucks the trends, toils in his own world and continues producing some of the most enticing fashion of today.

Phillip recently came to Miami for the launch of his shop-and-shop at Saks Fifth Avenue, Bal Harbour. Click here: www.wsvn.com to read my conversation with the fashion savant. You can also find Phillip’s creations (like his signature pants, similar to the pair featured in the blog) at www.31.philliplim.com

Wednesday, April 23, 2014 ,