V73, 4218 NE. 2nd Avenue, Miami, Florida 33137
Okay, okay, okay…I lied! V73 doesn’t just have “The Perfect Purse,” it has a lot of them. The chic and sophisticated line, which hails from Venice, Italy (one of the most beautiful cities in the world,) has “The Perfect Purse” for every single facet of your fashionable life. Lucky for us! I mean, come on — have you ever heard a woman say: “I have too, many purses!” Uh, never.
The creator behind these luxurious but affordable bags is Elizabetta Armellin, who studied fine art in Italy. She eventually became a fashion designer for major brands and then, launched her own label in 2011. The rest is, as they say, fashion history.
Elizabetta’s vivacious personality and skilled craftsmanship, specifically as an artist, is breathed into each and every one of her creations. I found out about the line about a year ago, when I started the Spotlight portion of my blog. In fact, V73 was one of my first features. Eventually, though, that part of the blog turned into the fabulous food feature that it is these days and I didn’t get to do a full-blown blog on them until now. I love everything about these purses; the materials, textures, colors, versatility and quality. I’m especially obsessed with their latest Fall/Winter 2016 Apache backpack. You can check it out on my Instagram (@ShireenSandoval).
My second favorite is their IT bag of the season: the “Selva” (shopping bag,) which features wild and whimsical creatures. I adore the parrot, but the cougar is a close second. It’s all kinds of glamourous while being able to carry my computer, phone, make-up and even my shoes inside (don’t worry, my kitchen sink is still intact.) BTW, the hobbling continues in my “Chicks in Kicks” after knee-surgery, but at this point, I’m throwing my heels in “The Perfect Purse” for good measure because I’m finally off crutches.
I looovvveeed spicing things up with the “Ducale Xxs Red Pepper.” Even though it’s petite, it sure packs a powerful fashion punch; with luxurious leather, gold detailing and two versatile handles (the other is a chain shoulder strap.) You can carry this little firecracker like a pocketbook or wear it cross body. It’s so sassy, I can hardly stand it. It also comes in deep blue and black. I think the “Peggy Ottanio” has the same kind of pizzaz, especially with its quilted material, metallic hardware and beautiful blue/greenish color (it comes in grey, too.)
Last, but not least, the holiday’s are upon us and having a purse to carry along for a special night is a must-have for every fashionista. I collect clutches, but more importantly, I collect ones that go with just about anything and the “Stella Black” is the perfect example. I love its effortlessly chic appearance.
Venice is where Elizabetta’s inspiration comes from and 73 is the year she was born and the number of the Atelier (workshop) where she studied fine art. Voila! V73 was created and I love everything about it and that’s why it’s one of my favorite things.
V73 is located in the Miami Design District and believe-you-me, it’s not just a store, it’s an experience! The picturesque boutique is snuggled into the first level of a charming house, draped with vibrant greenery. The inside is warm, relaxing and feels like you’re in someone’s living room (someone with really good taste.)
Everything has a V73 flare to it: the chandelier, furniture, even the art. I’ve never been to Venice, but I’m pretty sure this is a taste of its sophistication and elegance. The best part? Each purse is lined up against illuminated walls (think a spotlight on each purse) displaying their textures, materials, colors and sizes.
Parking isn’t a problem; next to the house there’s a nice lot with assigned spaces. Also, the store is just a hop, skip and a jump away from one of my favorite lunch spots in Miami, Mandolin Aegean Bistro. Make a day of it; you won’t regret it. Happy Shopping!
Monday-Friday 10am-6pm, Saturday 11am-5pm
Photographer: James Woodley
Hair/MUA: Odett Hernandez
Stylist: Jackie Kay
All purses are by V73 and pictured in the following order: Selva-Parrot, Ducale-XxsRed Pepper, Peggy-Ottanio and Stella-Black. Prices available upon request.